Levi’s 150 Years of 501

Customization activation

The artists Willemien Bardawil, Rister and Helena Soubeyrand took part in jeans customization workshops at the Galeries Lafayette Levi’s pop-up for the 150th anniversary campaign of the Levi’s 501 jeans.

A digital activation in the form of a competition also offered the chance to win 501 masterpiece jeans customized by the artists beforehand, and displayed in Galeries Lafayette windows for the duration of the campaign.

Levi’s 150 Years of 501
Levi’s 150 Years of 501
Levi’s 150 Years of 501
Levi’s 150 Years of 501
Levi’s 150 Years of 501
Levi’s 150 Years of 501

Production : @togaether_
Photos : @fannie_plessis & @jcr_paris

Projet suivant Levi’s 150 Years of 501