Levi’s 150 Years of 501

Customization activation

The artists Willemien Bardawil, Rister and Helena Soubeyrand took part in jeans customization workshops at the Galeries Lafayette Levi’s pop-up for the 150th anniversary campaign of the Levi’s 501 jeans.

A digital activation in the form of a competition also offered the chance to win 501 masterpiece jeans customized by the artists beforehand, and displayed in Galeries Lafayette windows for the duration of the campaign.