Into The Fabric

Scenography

As a part of the campaign «End Plastic Waste», Adidas called on togaether to conceive an impactful scenography on this theme. The store’s entrance is redesigned as a recycled plastic factory. The visitor finds themself projected into the manufacturing process, from the raw material to the final product.

• Mission:

  Artistic direction and production

• Client:

  adidas France

• Studio:

  Atelier Craft

• Venue:

  adidas Flagship store Champs-Elysées, Paris