Into The Fabric


As a part of the campaign «End Plastic Waste», Adidas called on togaether to conceive an impactful scenography on this theme. The store’s entrance is redesigned as a recycled plastic factory. The visitor finds themself projected into the manufacturing process, from the raw material to the final product.

  • Mission:

    Artistic direction and production

  • Client:

    adidas France

  • Studio:

    Atelier Craft

  • Venue:

    adidas Flagship store Champs-Elysées, Paris

Photos : Nicolas Jacquemin

Projet suivant Sézane x Nathanaël Koffi