L’ATELIER BIRKENSTOCK

Production

Togaether handled the full production of this Birkenstock pop-up event in the heart of Le Marais, running from September 17 to November 21, celebrating craftsmanship and creativity.

To bring the workshop and the importance of Birkenstock’s know-how to life, the scenography, designed by Atelier CRAFT, features repurposed construction elements: shelves made from masonry rulers, tables crafted from technical profiles, and more. The craftsmanship of cork — Birkenstock’s signature material — is explored through a custom collection of tables, chairs, and stools created specifically for this space. Mindful of material sourcing and lifecycle, CRAFT selected materials that can be recycled indefinitely, such as cork and aluminum.

A diverse cultural program offered workshops on art, design, craftsmanship, and wellness. Visitors also enjoyed a café, a library, and a vinyl corner within this collaborative space.