Le Laboratoire 4D

Scenography

Designed in collaboration with Atelier Craft, the scenography immerses the visitor into the heart of the manufacturing process of the new 4D forward.
This futuristic and immersive scenography highlights the innovative technological characteristics of the shoe by creating experiences generated by interactive lights and screens.

  • Mission :

    Artistic direction and production

  • Client:

    adidas France

  • Studio :

    Atelier Craft

  • Venue:

    adidas Flagship store Champs Elysées

Photos et vidéo : Nicolas Jacquemin

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