Sport Credibility

Scenography

At the start of 2021, togaether commissioned Paf atelier to co-design a scenographic universe in line with the “Sport Credibility” theme of the three-stripe brand.
In collaboration with the workshop, we are transforming the terraces of the Adidas Flagship Store on the Champs-Elysées into an artistic device highlighting the sports disciplines in which the brand excels: football, running and basketball.

• Mission:

  Artistic direction and production

• Client:

  adidas

• Studio:

  Paf atelier

• Venue:

  adidas Flagship store Champs-Elysées, Paris