The Original Tour

Scenography

The Original Tour is a festival organized by adidas across France, showcasing originality through the prism of music.

Reinforced by immersive scenography, each store is transformed into a concert hall and offers a variety of activations.

In the flagship store on the Champs-Elysées, a custom-designed, illuminated podium enables adidas to celebrate the iconic Superstar and Firebird jacket.

For the adidas Originals boutique in Le Marais, togaether created a vintage set-up also featuring these two iconic pieces.