The Power of Play
«The power of play» is the theme of the collaboration between Adidas and LEGO, which presents the world as a playing field. Designed to inspire creativity, the scenography produced by togaether gathered 33,000 pieces of LEGO which took 180 hours to construct.
Artistic direction and production
adidas Flagship Champs-Elysées, Paris, Opéra, La Défense