Paris 2024 x Decathlon

Urban scenography and A/R

For the unveiling of the outfits for the 45,000 Olympic Games volunteers at La Défense Arena, we had the pleasure of designing the eco-responsible scenography, and collaborating with studio 11h16 on the art direction and A/R experience for guests.

The scenography highlights Decathlon’s commitment as official partner and supplier of volunteer outfits, and draws inspiration from the world of shipping to symbolize movement, delivery and connection. Using elements such as wooden boxes, the aim is to stage the delivery of the collection directly on site.