Predator x F50

Production

Togaether creates a dedicated scenography for the Adidas campaign Predator vs. F50

The setup highlights the duality of the two cleats: distinct in identity, yet complementary in performance. It captures the decisive moment every footballer faces before stepping onto the pitch: choosing their pair.

From the moment visitors enter the store, a central installation structures the space and emphasizes this contrast: the red world of the Predator and the yellow world of the F50 — two energies and two visions of the game.

The scenography is designed as an interactive experience, inviting visitors to step into a realistic football environment. Ball drills, reflex tests — letting them feel like professionals, if only for a moment.