Simone Pérèle x Salon International de la Lingerie

Scenography

We had the pleasure of working with Simone Pérèle to design its stand at the Salon International de la Lingerie in Paris.

Using shadow and light & dark effects, the aim was to reveal silhouettes through semi-transparent materials, preserving an intimate feel while unveiling the new collection. The photocall entrance, composed of dried flowers and a rounded structure, echoed the codes of femininity and the bra, making the Simone Pérèle stand a must at the Salon.

The scenography was imagined by 7038 and produced by superneuf, a scenography, space design and furniture studio. The studio’s practices include the selection of virtuous materials, reuse, recycling, thoughtful transformation processes and optimization of project life cycles. Each project is anticipated, carried out and finalized with this in mind, so as to limit the impact on the environment without restricting creativity. This collaboration is part of our growing commitment to an eco-responsible approach to production.