The Original Tour

Event

togæther supported adidas throughout The Original campaign, as well as in the organization of The Original Tour, a festival deployed in several French cities to celebrate originality through music.

A hybrid of retail and event experience, the tour transforms adidas stores into immersive spaces, combining scenography, live performances and artistic activations.

In Paris, the adidas Originals store in the Marais will host two exclusive evenings with showcases by Thee Diane and RN Boi, in partnership with Because Music.

At the flagship store on the Champs-Élysées, visitors will discover a live music program accompanied by a tattoo and embroidery area hosted by artist Jean-André.